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to store your banner where it might get wet or greeting cards for mothers hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. use common sense. roll your banner up, secure it with cards a rubber band or tape, and place it under your bed, in your for closet, or in a pantry where it will be safe from excessive heat, dampness, mothers small children, or pets. things we need to know before you order a banner how will you use the banners or signs? what image(s) are you trying to project? do you have a specific design/logo in mind already? what is your budget? what size banner would you like? where will it be hung? from what distance is it to be read? is it for indoor or outdoor use? how long do you want it to last? have you decided on a fabric? (if not, see samples) what color(s) will be used in the image? solid, spot colors, halftones or shades of color, birthday greeting cards for grandson or photographic, four-color process? what quantity will you need? will it be single or double sided? are cards there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? when do you need and banners and where? do for you need help with installation? do you have any special mothers artwork you want included on your banner? if communication process. after sorting through the marketing objectives, choose the best ideas birthday greeting cards for grandson and the language that might be used to "speak" to the consumer. try to match the ideas and the language with the identified marketing objectives. what ideas and language meets what objective? having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. don''t let too many ideas, themes, or words convolute the entire advertisement. three to five words within a space of 20''x20'' works best. size is key to the content of the sign. the same goes for the other "languages" of signs. you probably don''t want to mix too many media, too many colors, or too many textures. attraction is the most important step in the process. to attract, the attention of the consumer must be seized-and held. once someone notices the sign, part of this process is achieved. however, the concern is with getting the attention cards and for of the targeted customer. this is when strategy decisions can get tricky. ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. it''s a matter of selecting a visual scheme that will grab the targeted product mothers market. next it should
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